RUBY RED
Ruby Red sources tomatoes from Inner Mongolia, a region abundant in sunshine. This natural environment contributes to the exceptional taste of Ruby Red's ketchup.
Duration
5 weeks
Client
Taisun
Designer
koan sun
Work
packaging design
The layout is well designed with negative space to give the packaging a sense of airiness, allowing the audience to visually experience the fresh and flavorful taste of Ruby Red ketchup.
The use of handwritten font for "Tomato Ketchup" further enhances the packaging
with a natural and sunny vibe.
The back design of the packaging follows the same format as the front, with divided sections featuring photos and color blocks, complemented by hand-drawn illustrations to match the handwritten font on the front. Lastly, a simple recipe is provided to showcase how different flavors of tomato sauce can be paired with various dishes.
