ANTEC TECHNOLOGY
Responsive web layout and packaging design for Antec Technology's new power supply series, NeoECO Gold Modular.
Duration
6 weeks
Designer
koan sun
Works
responsive web design
packaging design
Link to Web
earth version
moon version
Antec Technology specializes in designing and manufacturing power supplies for computers. Their NeoECO Gold Modular series, inspired by the concept of the universe, focuses on delivering high performance, stability, and eco-friendliness.
The concepts of “Universe” and "Planet" evoke images of high energy and sustainability. Much like planets that generate energy continuously, fostering the flourishing growth of all living things, the harmonious dance of planets, life, and various organic elements forms the basis of a sustainable development universe.
Based on the visual concepts of the universe and planets, packaging has been designed for two versions of the NeoEco power supplies: Earth Edition and Moon Edition.
Earth, being a nurturing environment, intuitively conveys an association with being environment-friendly. In contrast, the mysterious allure of the Moon sparks greater imagination regarding the energy supply capabilities of the power supply.
To enhance the technological appeal visually, a coding format has been employed for arranging text, and fonts with a mechanical aesthetic, namely Prohibition and Teko, have been chosen, creating a sense of futurism. The photography style is set with a silver aluminum foil background to reinforce the cool, high-tech, and hard-core feeling.
